Any vampire will tell you that there’s nothing quite like a good strong body-temperature cup of Tru Blood! The marketing geniuses behind the third season of HBO’s hit vampire series True Blood, are keen on the idea as well as is evidenced by the first official promotional poster released today. This first glimpse at this [...]

In 2007 a flood of spectacularly innovative direct marketing filtered through a variety of avenues from parcel mail to billboards and the internet for the smash hit vampire series True Blood. Vials of fake blood substitute, postcards written in cryptic code, false ads for Monster, MiniCooper and Diesel Jeans geared towards vampires inundated the masses [...]

Below are a few current market opportunities for writers: Bruce Boston and Marge Simon will be jointly guest editing the fiction for the December issue of The Pedestal Magazine http://www.thepedestalmagazine.com/. They will be considering speculative flash fiction to 1000 words. Speculative includes science fiction, fantasy, horror, slipstream, and experimental. Payment will be $.08 per word. [...]

I simply had to share this amusing piece of junk mail I received today. Apparently Google has mistaken me for Anne Rice (note salutation circled in red). How flattering! And it’s good to know that Google is accurate with their own searches. Bookmark to: Hide Sites

I received fabulous news on Friday! The Chainsaw Mafia has hired me as their new Online PR Manager! I will be handling all social media networking, press release development, sales of ad space, etc. for the site. I am absolutely thrilled and honored to be joining this team of revolutionary, strong individuals who have done [...]

The viral marketing site has been launched as of today, as well! To access the site, type “IRENE” (for Rachel McAdams’ character, Irene Adler) in the boxes. CLICK HERE. After the video of a hooded man completes you will be redirected to a page where you can register your email address to receive further updates. [...]

Twilight may have Lip Venom lip gloss and boxes of sparkly candy adorned with pictures of a brooding Edward and vaguely bored Bella, but when it comes to vampire merchandise, no one does it better than True Blood. From “Fangbanger” T-shirts to pint glasses etched the Tru•Blood logo, True Blood knows how to market their [...]

The first in a series of essays I am writing on book marketing has been posted as a “guest post” on Helen Ginger’s blog Straight From Hel. Helen is a freelance novel editor, with an informational and interactive blog for writers and a weekly e-newsletter that has been going out to subscribers around the globe [...]