In 2007 a flood of spectacularly innovative direct marketing filtered through a variety of avenues from parcel mail to billboards and the internet for the smash hit vampire series True Blood. Vials of fake blood substitute, postcards written in cryptic code, false ads for Monster, MiniCooper and Diesel Jeans geared towards vampires inundated the masses with vampire-centric messaging successfully cultivating hordes of fresh new vampire fans, while thoroughly sating the bloody palettes of those long-time worshipers of the undead. However, despite the vast efforts of the marketing geniuses behind the True Blood campaign, they have yet to pull off a promotional piece quite as intricate and inspiring as the one featured below. This is not just advertising, it is a fully interactive installation art piece designed to thoroughly engage the viewer on multiple levels. Read more on my Examiner column!

Tags: advertising, blood, Canada, Daybreakers, Horror, marketing, promotion, True Blood, vampire, Vampire Cafe, vampires

This entry was posted on Tuesday, January 19th, 2010 at 5:56 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.